Did you know Facebook tries to get you riled up?
The top goals of every major social media platform include a measure of activity called “engagement”, that is, people interacting with content on the site. The trick is that not only do the adorable pictures of my son get lots of likes and comments, so do all those posts with disagreeable statements that you spend all day arguing about.
Facebook doesn’t care that one left you with a smile and the other left you with a racing heart and bad attitude, it just knows both posts got you to leave a few comments.
I posted a tear-jerker video of a couple celebrating their wedding in isolation that got no reaction. The post I made on election day got a lot of back and forth discussion. Which one do you think Facebook will determine people should see?